66 qualified real estate leads for under $400 total
Facebook lead gen campaign with pre-qualification + automation for a South Australia real estate agency. $3.86 average CPL. $573K in pipeline value generated.
66
Total qualified leads
buyers + sellers
$3.86
Avg. cost per lead
across full campaign
$400
Total ad spend
entire campaign budget
8
Appointments
confirmed worth $48K
Right leads, right locality, right now
The client needed buyer and seller leads specifically around the 5108 zip code — excluding Eastern suburbs. Generic campaigns waste agent time. They needed pre-qualified prospects who matched their ideal client profile.
A second challenge was speed to lead. In real estate, a prospect who doesn't hear back within minutes has already called two competitors. The client's manual follow-up was creating serious drop-off.
Four components that made it work
Pre-qualification survey
Multi-step survey filtered intent before anyone entered the pipeline — purchase timeline, bedroom needs, suburb preference, price range. Eliminated tyre-kickers at the top of the funnel.
Detailed Facebook targeting
Layered audience using location, age, income, home ownership signals, and life event targeting. Multiple ad copy variations ran in parallel to identify top creative within 48 hours.
Automation — instant follow-up
Within minutes of form submission: automatic SMS + email, 7-day follow-up sequence, and a self-booking calendar link. Removed the manual bottleneck entirely.
Dedicated landing page
Purpose-built page with survey, trust signals, and embedded calendar. No nav, no distractions — one action. Higher conversion than sending traffic to a generic website.
Leads generated over time
7 leads on day one. 66 by campaign end. Under $400 total.
Day 1
$3.29 CPL
Day 7
$3.86 CPL
Campaign
$3.86 CPL
From impression to appointment
Pre-qualification at every stage kept quality high.
$573,000 in total pipeline value
From a $400 ad spend — 1,432x return on budget.
46 leads
24 leads
Total pipeline value
$573,000
Confirmed appointments
$48,000
8 booked calls
The ROI framing: $400 in ad spend generated 8 confirmed appointments worth $48,000 in confirmed pipeline — a 120x return on ad spend before a single deal closed. Full pipeline value exceeded $573,000.
Before vs after automation
❌ Before
- –Agent manually checked email/Facebook for new leads
- –Follow-ups sent hours or days later
- –No appointment booking — back-and-forth by phone
- –Leads tracked in spreadsheets
- –High drop-off from slow response times
✅ After
- +Instant SMS + email sent automatically within minutes of submission
- +7-day automated nurture sequence for non-responders
- +Self-booking calendar link in every message
- +All leads in CRM with full contact history
- +Agent only speaks to warm, pre-qualified prospects
What made the difference
Pre-qualification saves agent time — filtering at entry means every lead in the CRM is genuinely interested.
Speed to lead wins deals — automated responses within minutes beat competitors who reply the next morning.
Narrow targeting beats broad reach — specific demographics produced far higher quality than cheap mass audiences.
Dedicated landing pages outperform websites — one clear action, no navigation, measurably higher conversion.
Want results like this?
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