New Shopify store across 3 countries in 2–3 weeks
UGOBEL needed a brand new e-commerce store to sell home starter bundles to students and expats across Germany, Netherlands, and Poland. We built a fully custom Shopify store — multilingual, bundle configurator, and a circular economy return flow — from scratch.
2–3 wks
Full launch timeline
concept to live store
3
Countries
Germany · Netherlands · Poland
3
Languages
DE · NL · PL localisation
0→live
E-commerce
brand new Shopify store
UGOBEL — Home starter bundles for students & expats
UGOBEL solves a real problem: when you move to a new city — as a student, expat, or newcomer — you need to kit out an entire apartment from scratch. Hours of shopping, multiple stores, wrong sizes, forgotten items.
UGOBEL bundles everything — kitchen essentials, bed & bath items, cleaning supplies — into one smart box. Delivered to your door. Operating across Germany, Netherlands, and Poland, with accommodation partners like POHA House and Campus Foundry placing bundles directly with student housing.
Build everything from zero
Six features, one tight deadline
Custom Shopify store from scratch
Built UGOBEL's entire Shopify storefront from zero — custom theme, navigation, homepage sections, product templates, and checkout. Designed for a young, mobile-first audience of students and expats across three countries.
Multilingual storefront (DE / NL / PL)
Full three-language implementation covering German, Dutch, and Polish markets. Localised product descriptions, UI labels, and navigation — allowing UGOBEL to serve each region in their native language from a single Shopify store.
Bundle configurator
Built the interactive bundle selection system — Budget, Essential, and Premium tiers for both Kitchen and Bed & Bath categories. Customers can compare what's inside each bundle (Prepare / Cook / Serve breakdown) and add to cart with a single click.
Circular economy return flow
Engineered the Preloved product flow — the mechanism by which returned and refurbished items re-enter the store as 'Preloved' bundles. Built the logic, tagging, and storefront integration that powers UGOBEL's sustainability model.
Rich product pages with bundle breakdowns
Each product page features a detailed visual breakdown of bundle contents with item counts (13 Prepare / 12 Cook / 29 Serve), lifestyle imagery, and a comparison table showing how UGOBEL bundles beat hours of separate shopping.
Partner & B2B integration
Set up accommodation partner integrations (POHA House, Campus Foundry, DEGIS) allowing student housing providers to offer UGOBEL bundles to residents. Built the partnership landing sections and B2B contact flows.
Hours of shopping vs. one smart box
We built this comparison directly into the storefront — making the value case undeniable at the point of purchase.
Category
Buy Everything Separately
UGOBEL Home Bundle
Bowls, Plates, Glasses, Towels & More
€80–130+
✓ Included
Cleaning Items
€15–25+
✓ Included
Kitchen Utensils
€30–70+
✓ Included
Towels
€10–30+
✓ Included
Accommodation Option
Not Available
✓ Available
Total approximate cost
€135–255+
From €139.99
Built for movers, students & expats
Screenshots from the live store. Visit ugobel.de to explore it.
Bundles & Circular Economy
Homepage
Collection Page
Kitchen Bundle
Product Detail — €209.99
Premium Kitchen Bundle
Zero to live in 2–3 weeks
Parallel workstreams — design, dev, multilingual, and features running simultaneously to hit the deadline.
Week 1
Strategy & Design
- ▸Brand audit & target audience mapping
- ▸Shopify store architecture planning
- ▸Homepage & collection page wireframes
- ▸Design system — green brand palette, typography
Week 2
Core Build
- ▸Custom Shopify theme development
- ▸Bundle configurator logic & UI
- ▸Kitchen & Bed/Bath product pages
- ▸Multilingual (DE/NL/PL) setup
Week 2–3
Features & Launch
- ▸Circular economy / Preloved flow
- ▸Partner integration sections
- ▸Bundle comparison tables
- ▸QA, mobile testing & go-live
What went live
Live across Germany, Netherlands, and Poland at launch
Three-language storefront from a single Shopify instance
Bundle configurator live — Budget, Essential, and Premium tiers
Circular economy Preloved flow fully operational
B2B partner integrations with POHA House and Campus Foundry
Mobile-first design for student and expat audiences
See the store live
ugobel.de — available in German, Dutch & Polish
What this project proved
Multilingual from day one
Launching across DE, NL, and PL simultaneously means multilingual has to be architected into the build — not bolted on. Shopify Markets + localised content from the start made this seamless.
Bundles need smart UX
When your product is a bundle, customers need to see exactly what's inside before they commit. The 'Prepare / Cook / Serve' breakdown and comparison table were critical conversion elements.
Circular economy as a feature
UGOBEL's Preloved return flow isn't just a sustainability story — it's a product category. Building it properly into the Shopify product architecture made it a genuine revenue stream, not just a brand claim.
2–3 weeks is achievable with focus
A new store in 2–3 weeks requires tight scope, pre-agreed design direction, and parallel workstreams. We ran theme dev, multilingual setup, and content in parallel to hit the deadline.
Need a custom Shopify store?
Whether you're launching a new brand, going multilingual, or need a complex custom build — we design and develop Shopify stores that convert.