WordPress with no store → custom Shopify in 4 weeks
Australia-based fine jewellery brand Larryan Privé had a WordPress site with no e-commerce. We built a fully custom Shopify store from scratch — new brand experience, complete product catalogue, and a platform their team can manage independently.
4 weeks
Full launch timeline
concept to live store
100%
Custom built
no pre-made theme used
0 → live
E-commerce capability
from no store to full Shopify
617+
Products optimised
titles, descriptions, images
Larryan Privé — Australian fine jewellery
Founded by siblings Norayr and Talar, Larryan Privé carries a family legacy rooted in the art of jewellery making — inspired by their father Zohrab, a handmade jewellery designer since 1970. Every piece is crafted entirely in-house, blending Eastern and Western cultural influences into something truly unique.
The brand specialises in engagement rings, wedding bands, and fine jewellery for both men and women — offering bespoke consultations (virtual and in-house) and 3D computerised design previews. A premium experience that deserved a premium digital home.
A beautiful brand with nowhere to sell
Before and after
Everything custom, nothing off the shelf
Custom Shopify theme from scratch
No template, no pre-built theme. Every section — header, hero, product pages, collections, footer — was designed and coded specifically for Larryan Privé's fine jewellery brand identity. The result is a store that feels bespoke, not off-the-shelf.
Full e-commerce infrastructure
Built the complete purchase journey: product detail pages with variant selectors, collection pages with filtering, cart drawer, checkout flow, and order confirmation. Every touchpoint was optimised for conversion and brand consistency.
Bespoke appointment booking
Designed and built the bespoke consultation flow — supporting both virtual and in-house appointments. Customers move through a guided journey: Consultation → Quote → Digital Designing → Production → Ready to Dispatch.
Product catalogue optimisation
Every product was set up with optimised titles, descriptions, tags, and metafields across all categories — engagement rings, wedding bands, rings, earrings, necklaces, and bracelets — both for Her and Him.
Educational content & guides
Built out the full content hub: Buying Diamond Guide, Engagement Ring Guide, Wedding Ring Guide, Jewellery Care, and Sizing Guide — giving customers the knowledge to buy with confidence.
CMS built for non-technical teams
Shopify's admin was configured with custom sections and blocks so Norayr, Talar, and the team can update content, add products, manage inventory, and run promotions — without touching a line of code.
Collections & categories
Every product category structured, tagged, and live on launch day.
Engagement Rings
- ▸Engagement Rings for Her
- ▸Engagement Rings for Him
Wedding Bands
- ▸Wedding Bands for Her
- ▸Wedding Bands for Him
Fine Jewellery
- ▸Diamond Rings for Women
- ▸Earrings
- ▸Diamond Necklaces
- ▸Bracelets
Bespoke Service
- ▸Virtual Appointment
- ▸In-House Appointment
- ▸3D Digital Design Preview
- ▸Consultation → Production flow
From consultation to dispatch
We built Larryan Privé's custom bespoke flow directly into the Shopify storefront — guiding customers through every step.
01
Consultation
Virtual or in-house — discuss your vision with Norayr & Talar
02
Quote
Transparent pricing based on materials, design complexity, and timeline
03
Digital Design
3D computerised sketches so you see your piece before it's made
04
Production
Handcrafted in-house by skilled artisans — no outsourcing
05
Dispatch
Carefully packaged and delivered to you
Built to match the brand
Screenshots from the live Shopify store — homepage, collections, product pages, and the bespoke consultation flow. Visit larryanprive.com to explore it.
Hero & Navigation
Homepage
Collection Page
Engagement Rings
Arkina Novo
Product Detail
Collection Page
Fine Jewellery
Consultation Booking
Bespoke Appointment
Menu Design
Navigation
Concept to live in 4 weeks
One week per phase — clear milestones, fast feedback loops, no scope creep.
Week 1
Discovery & Design
- ▸Brand audit and positioning review
- ▸UX wireframes for key pages
- ▸Design system — typography, colours, spacing
- ▸Client approval on visual direction
Week 2
Theme Development
- ▸Custom Liquid theme scaffolding
- ▸Header, navigation, hero sections
- ▸Collection and product page templates
- ▸Cart and checkout customisation
Week 3
Content & Products
- ▸Full product catalogue migration from WordPress
- ▸Product titles, descriptions, and tags optimised
- ▸Collections structured and populated
- ▸Image optimisation for web performance
Week 4
QA & Launch
- ▸Cross-device and browser testing
- ▸Page speed and Core Web Vitals audit
- ▸Client review and final refinements
- ▸DNS migration and go-live
From a brochure site to a selling machine
Full Shopify e-commerce store — collections, cart, checkout
Customers can browse, filter, and purchase 24/7
Intuitive Shopify admin — team manages products without developers
Structured collections with filters, sorting, and variant support
Luxury brand aesthetic — custom typography, spacing, and layouts
Mobile-first responsive design across all devices
See the store live
larryanprive.com — the full custom Shopify build
What this project proved
Platform fit matters
WordPress is great for content — it's not built for e-commerce. Moving Larryan Privé to Shopify gave the client a platform purpose-built for selling, with native inventory, payments, and order management.
Custom = brand integrity
Fine jewellery is a premium category. Using a generic theme would undermine the brand. Custom development ensures every pixel reflects the luxury positioning clients in this segment expect.
4 weeks is possible with the right process
Discovery → design → build → launch in 4 weeks requires clear scope, fast client feedback, and no scope creep. Our structured weekly milestone approach made it happen on time.
Build for the team, not just the customer
The best Shopify build is one the client's team can maintain independently. Custom sections and blocks in the Shopify admin meant zero dependency on developers post-launch.
Need a custom Shopify store?
Whether you're migrating from WordPress, launching a new brand, or rebuilding an existing store — we design and build custom Shopify experiences that convert.